POP displays for Fragrance & Perfume
Fragrance retail is the most editorial corner of POP. A single hero bottle on a polished pedestal does more for a 90-second purchase decision than any density of secondary product. The display IS the campaign.
Common display types
- Glorifier
- Counter display
- Window display
- Totem
Materials that work in this sector
- Glass
- Brushed aluminium
- Corian
- Acrylic / PMMA
Brand examples
Chanel, Hugo Boss, Tom Ford, Maison Margiela.
Notes from working in this sector
Fragrance briefs are couture-tier. Materials read as architecture: mirror-polished metal, smoked acrylic, Corian. Tester bottles need to be reachable but the visual hierarchy lives at eye level on the glorifier.
Want to test a brief for the fragrance & perfume sector? Generate your first concept render.