Snack Display Design for a Product Launch: What Bellto Made From Three Photos

I wanted to see how far Bellto, an AI agent for POP campaigns that takes a campaign from the brief to shop drawings, gets with very little. The job was snack display design for a product launch, from three product photos, a few lines of brief and no measurements.

The brand was PLESH, a startup that makes chocolate snacks, which Ibai Llanos and Gerard Piqué have just invested in. So I did what its trade marketing team would do for the launch and designed the point-of-purchase materials in Bellto. It was a simulation. Neither PLESH nor its investors had anything to do with it, and PLESH isn't a client.

I've spent close to four years in point-of-purchase, and Bellto is what we're building now. The video is in Spanish. This is the written record of what happened in it.

What did I give Bellto to start?

I created a campaign and called it the PLESH launch. The chat with the agent sits on the left of the screen, and that's where I described the goal, as if I were the one running the launch.

I told it we wanted to launch PLESH, a new range of healthy chocolate snacks. Then, so it would learn the product, I attached three photos and wrote a line for each saying what it was. One of the bars, one of the hazelnut Crunch Bites and one of the salted caramel almonds. The range has more than these, but I kept the campaign to those three.

Then the pieces. I asked for two or three materials: a countertop display loaded with product, a floor display and a wobbler. And one condition for all of them. All three products had to appear on every piece, the wobbler included.

Bellto normally asks a lot of questions, how many units you want and so on. This time I told it to stay on the creative side and skip the units. That's a shortcut I'd only take in a test. Bellto's job ends with finding a manufacturer who can make the campaign, and the more complete the brief, the better that match. Some manufacturers work with production minimums, and some specialize in one material and others in another.

How did the pieces get started?

The first reply was already filling in the briefing sheet. I saved the proposal and told it yes, go straight to the three pieces.

I gave it no direction on how the displays should look. I let it recommend, on the basis that this was a campaign for a new product. It proposed the three pieces, I clicked to create them, and each one started generating its versions in its own chat.

What came back, piece by piece?

The countertop display. Two versions. With the first, I'm not sure what happened, but it looked as if it hadn't used the reference images. The second looked great. PLESH's logo and branding are well worked to begin with, and that helps a lot. The three snacks sat side by side, sorted by category on the header card, with the main claims of the range listed. As a countertop display loaded with product, it was very good.

The floor display. Two versions again, and once more I loved the graphics, taken from nothing more than the product photos. The first was organized by category as well, and it was all in English, which I came back to later. The second I liked more in places. It carried the claims too, plus a dummy of the product standing out from the unit, and that looks great. On the sides, the graphics make a bit less sense, but it's not bad at all.

The wobbler. The first version was the wobbler you'd expect, with "Discover the new healthy snacks" and the product images. The second was in proportion to the product, but the shelves around it came out either very small or very large. Both carried all three products, as asked.

What did I leave out of the brief?

The sizes. The ideal is to give the product dimensions and the facings you want. I gave it three photos and said nothing about how big or how wide the products were. Bellto did what it could with that, and you can see where it had to guess in the floor display and the wobbler.

A photo tells the agent what a pack looks like and nothing about its size. I went through that split between look and count in getting your actual product into an AI display render. In my previous Bellto campaign test I gave the jar's height and diameter in the first message, because the facings get worked out from them, and this run is the other side of that.

If your launch has the packs, the sizes and the facings ready, the Bellto waitlist is where that brief goes.

How did I change a piece and add another?

I started with the floor display and asked for the first version with the text in Spanish. I wrote that I really liked it, but to change the texts of version one to Spanish, because it was all in English. The product names on the packs are in English too, but since the simulation was a launch here in Spain, I asked for the change anyway. The edit came back doing exactly that, everything moved from English to Spanish, enough to picture it in a Spanish store.

Then I went back to the general brief to add one more piece, a shelf frame, to make the range stand out on the shelf. I asked for a shelf frame to highlight the three products, with three sections, one for each.

The campaign view shows the summary and the versions of every piece as they come in, and each piece can be opened on its own. I clicked create piece, it joined the list of pieces, and it started on two proposals by itself, because every piece starts from two.

The first frame had depth and the three sections for the three products. The second was three frames, covering the full height of a run of shelves, again with all the products. I hadn't given it a size, so it worked by eye, and for making the range stand out on the shelf it wasn't bad at all.

If your launch needs the shelf to carry as much as the floor, put it on the Bellto list.

Where did the four concepts go next?

Back on the general brief, the four concepts were there, and the next step was quotes. From the quotes section you can let Bellto recommend manufacturers, or send the campaign to your own preferred suppliers so they quote on it, always under the same conditions. The quote comes from the manufacturer.

That's where the units I skipped would have mattered. A manufacturer recommendation works from the volume and the materials of the campaign, which is why the more complete the brief, the better. The fuller picture of what Bellto does with an approved piece is in what is Bellto.

What do I take from this run?

Three photos and a few lines were enough for graphics that read as the brand, built from nothing but the product photos, and that's the part I liked most.

Saying what each photo was mattered. Bars, bites and almonds were three products from the start, and apart from the first countertop version, which missed the references, the pieces came back with all three on them.

The two numbers I left out, the product sizes and the facings, are exactly where the proportions turned into guesses. The wobbler's shelves and the frame's height were the agent working by eye, because I gave it nothing to measure from.

Two versions per piece were worth having. On the countertop display, one missed the references and the other was the one to keep.

And the campaign stayed open the whole time. A language change was one message, and a fourth piece was one sentence in the general brief.

If you're a manufacturer and a client needs a concept image of one display rather than a whole launch, that's the job AI POP Displays does.

Where is Bellto now?

Bellto is an AI agent for brands and agencies that takes a POP campaign from brief to shop drawings. Beyond what this video shows, it designs every piece with you at real scale in parametric 3D, with proportions derived from the product and the facings, and a dimension change recomputes the whole piece and re-runs the manufacturing checks in seconds. Every approved piece comes out as a 3D model, a part-by-part cutlist, dimensioned drawings, a STEP of the assembly and a cut DXF per part, a package a workshop can quote without redrawing.

We're building it now. The waitlist is open to any brand, and we're contacting the first ones soon to run the first real campaigns end to end. It opens by invitation, in small groups. Pricing goes first to the people on the list, and there's no card. POP manufacturers can sign up too.

If you have a launch coming with a range of products that all need to be on the shelf at once, join the Bellto waitlist and tell us about it.